Typography really makes or breaks a publication. A crisp, clear font used in a headline can add so much to the article. It sets the mood and without even reading the actual words, a reader can already tell if this piece is a feature or something more serious. A colourful headline hints toward a feature, a distinct font steers the story to something out of the ordinary. Unfortunately, page designers do a much better job than I do when it comes to typography, so I often spend my time salivating over their work rather than trying to make my own.
Typographica put together a list of their favourite typefaces of 2011 and I am in love with Alana (left) and Mija (right).
I'm also a big fan of Helvetica (surprise!). It's perfect, versatile, universal - it just works. Always. Period. Fact. I use it whenever I can, I abuse it, and so does about 85% of the worlds population (I made that up). I also used to really like Arial, but only on the computer screen. Printed, it doesn't look as nice as Helvetica. The two are actually fairly similar at first glance, and Ilovetypography.com put together a nice article comparing the two fonts. You can read it here.
In other news, The Hunger Games movie comes out this Friday and I can't wait! I'm absolutely in love with the books and hope the movie does them justice, which I know it won't but I'm excited anyway. May the odds be ever in your favour...
